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BBC to create 'personalised radio' that switches between stations
The BBC offers a mixture of local and national radio stations aimed at different types of listeners. Want the latest chart-toppers? Radio 1 has your back. Prefer something classical? Just switch to Radio 3 instead. The problem is that many Brits have eclectic music tastes spanning more than one station. To stop listeners from tuning out, the broadcaster is planning a personalised radio service -- a single stream that intelligently switches between live and on-demand broadcasting based on your preferences. So let's say you like the Today programme on BBC Radio 4, which runs from 6 to 9am. But you also love Lauren Laverne's show on Radio 6 Music, which kicks off at 10am -- the service would, in theory, change stations automatically, and maybe throw in a podcast for the hour in between.
