pitches
Latest
Reserve Power: When inventor meets informercial, Part 2
Ross Rubin contributes Reserve Power, a column focused on personal perspectives and products. Last week's Reserve Power took you behind the scenes of technology and infomercials, and this week we're bringing it to its natural conclusion. Catch up by reading last week's installment here, and catch the rest just below.
Reserve Power: When inventor meets informercial, Part 1
Ross Rubin contributes Reserve Power, a column focused on personal perspectives and products. They come from across the country to a conference room at Telebrands, the Fairfield, NJ-based infomercial marketer that serves as the arbiter in the TV show Pitchmen. It was Inventors Day, an event that the company holds around the country about every six weeks. Those who submit the best ideas to inventorsday@telebrands.com are invited to present. At stake, the chance to design Telebrands' next hit product and become a millionaire. And all that stood between them and fortune was a convincing pitch to the judging panel (made up of CEO A.J. Khubani, his wife Poonam Khubani, and marketing advisor Don Braca) and a permanently installed five-foot long model of a PedEgg -- invented by the Telebrands CEO in '97 -- signed by company well-wishers.
