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PS3 hits weekly sales record in Japan
According to Enterbrain's weekly sales data, Japanese consumers purchased 152,530 PlayStation 3 units last week, which represents a 7,350 percent increase from about 2,000 units the previous week. This is the highest number of PS3 systems sold in a single week in Japan, ever. Its launch week (which was, admittedly, two days long) garnered totals of 88,000 units.We can't imagine what happened last week to spur such sudden interest. Oh, right -- Play Face. The inspiring Play Face ad campaign is the only reasonable explanation for this sales boost.[Via Andriasang]
PS3 Slim 'Play Face' ads invade Shibuya Station
Sony's marketing gurus are pulling out all the stops to make sure people hear about their newly emaciated console -- in Japan, they're even making special efforts to totally creep people out as they do so. The "Play Face" campaign has expanded beyond the realm of bizarre television advertisements, and landed squarely on the walls of Tokyo's super-busy Shibuya station. Japanese tech blog AndriaSang captured the haunting sight, seen in the image above. We briefly considered sending in our own countenance to the Play Face campaign's website, but we're not sure that our current look of complete and utter confusion would help sell any hardware. [Image]
