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Evernote's CEO: 5k new users a day, but retention is a problem
Mashable's Ben Parr sat down at CES with Phil Libin, CEO of Evernote, which is not only a TUAW favorite, but acts as your "external brain," saving little clips and bits of information both collectible from and accessible by any device you happen to have with you. We love the app, and while it isn't a Mac exclusive, there are both Mac and iPhone versions, and apparently they're doing very well. Libin tells us in the video that not only are they picking up five thousand users a day (!), but over half of their two million users are using the iPhone app [iTunes link]. As Libin says, the app is "very good" -- it's easy to use (and free), the iPhone's camera makes picking up even real-life scraps of information super easy, and Evernote is designed to share information back to your Mac. Libin says that "most" of the iPhone users do access their information back on other PCs. Libin also talks about power users of the service -- there's one in the system that has over 80,000 notes, though due to privacy, Libin doesn't share what they're keeping in there. And apparently one issue they're dealing with is retention, even for people who have used the service. I can identify with that -- while Evernote is a great service, it's tough to remember that you can use it to remember things, and for that reason I think that even with two million users, it's still very underrated. Libin sounds like he's on top of things, though -- he promises that they're always working on not only helping users figure out how to use the service, but also in polishing it and making it even easier and simpler.
TUAW Tip: Aperture keyboard shortcuts for scrolling through your library
Click To Play play_blip_movie_291511(); One of the things I mentioned in my Aperture podcast that I love so much about this app is its plethora of features designed especially to increase efficiency for power users and pro photographers. This tip centers around Aperture's keyboard shortcuts that allow for some very useful navigation and scrolling of the library browser, which is the pane that displays thumbnails of all the images in the currently selected album, project or folder. Instead of just explaining the shortcuts or giving you a screenshot, however, I thought I would go one step further and put together a short demo video of the shortcuts and the browser in action, additionally pointing out the small shuttle control on the right that helps detail just how quickly you're scrolling. It isn't anything fancy, but it should give you an idea of just how cool and actually useful this feature is.For those who want the actual keyboard shortcuts, they are: J, K and L to scroll up, stop and scroll down, respectively.
