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Amazon's try-before-you-buy clothing service lands in the UK
Amazon's try-before-you-buy service is coming to the UK following a successful trial run, and wider rollout, in the US last year. Like Stitch Fix before it, Prime Wardrobe delivers a package of three to eight clothing items to your door with no delivery fee for Prime members.
All Amazon Prime members can now try clothes before they buy
Amazon has been testing out a fee-free clothing-box service in the vein of Stitch Fix since last June. Prime Wardrobe allowed customer to try out selected clothing before buying; customers would only be charged for the items they kept. Until now, the service has been invite only, but today Amazon expanded its new feature to all Prime customers.
Amazon appears to be expanding its Prime Wardrobe service
Last June, Amazon announced a clothes-by-mail service so Prime customers could try out new apparel without committing to buying it ahead of time. The service has been in beta ever since, but TechCrunch reports that it has now reached more customers. A number of people have tweeted that they have received an invitation to try Prime Wardrobe and an Amazon employee tweeted that the service had officially launched -- though that tweet has since been deleted. Additionally, the Twitter account for the University of California, Irvine's Prime Student Brand Ambassadors encouraged students to try out Prime Wardrobe in a tweet posted yesterday.
Amazon is the latest to offer clothes-by-mail to try on at home
Amazon just announced its latest service -- Prime Wardrobe. Adding to its growing list of fashion-focused offerings, the service makes shopping for clothes online a commitment-free experience, one of the few advantages brick-and-mortar stores still had on online retailers.
