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Promotional Consideration: Wagon Wheels' March
It seems as if it wasn't that long ago when rumors of Dragon Quest IV: Chapters of the Chosen coming stateside first appeared, querying our next command. But here we are, less than two months away from the 3D remake's September 16 release, and Square Enix already has its marketing engine for the game running. The publisher has certainly done its part to push summer along by keeping the past couple of months busy with quality releases.This week's edition of Promotional Consideration pulls out a page from the latest issue of Nintendo Power to bring you Square Enix's new DQIV ad. Join us past the post break!See also: A Dragon Quest IV comic strip draws near! Command?%Gallery-23400%
Promotional Consideration: Circuit City savings with Cecil
This week's installment of Promotional Consideration comes with an excellent bonus -- a Circuit City deal for the Final Fantasy IV remake, which ships to stores next week. The electronics retailer is offering a $10 gift card with any purchase of the 3D RPG, on- and offline. Factor in free-shipping for orders totaling over $24, and this makes up for "the Square Enix tax," that extra $10 the publisher often adds to its DS games.Now that we've done our part to sell the game to you, let's look at how Square Enix has been pushing Final Fantasy IV. %Gallery-3278%
Promotional Consideration: The Usual Suspects
This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for an unspecified crime -- really, it's less of a "whodunit" than it is a "what does it mean?" Step past the post break and peer through this one-way mirror to solve the mystery yourself!
Promotional Consideration: Communion Day
Promotional Consideration is a new weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our christening post takes a look at an Italian ad for the handheld that won Epica's silver award for Press last year. Check past the post break for the full image.
