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Square Enix establishes casual gaming brand in Japan
While it may seem bizarre to think that Square Enix, developer of some of the deepest narratives to ever grace our video game libraries, would decide to travel the road less Peggled, the RPG juggernaut recently launched a new casual gaming brand named "Pure Dreams" in Japan. This joins their "DS Style" line of casual games, which offers players traveling tips as well as advice on choosing wine at a restaurant. We usually just ask the waiter, but they really love their DS Lites in Japan.The first two blockbusters sliding down the Pure Dreams chute are both based off of popular licenses in Japan -- Snoopy DS: Let's Go Meet Snoopy and His Friends! lets the player create their own member of the Peanuts gallery and play minigames with their hydrocephalitic neighbors, and Pingu's Wonderful Carnival is also a minigame collection, based off of the popular Swiss stop-motion series. We absolutely cannot wait to see Peppermint Patty's limit break.
Square Enix launches new label for nontraditional gamers
Some of you may be saying "Good grief!" or "Aaaaaugh!" right now, but young children and women are the audiences holding the football in the Japanese DS market now, and Square Enix recognizes this. They've launched a new brand called "Pure Dreams" which focuses on casual games for the family audiences. The first two games both carry popular licenses.Snoopy DS: Let's Go Meet Snoopy and His Friends! is a communication game in which you create a custom Peanuts character and interact with the gang, chatting with them and playing minigames. Pingu's Wonderful Carnival is a minigame collection based on the Swiss stop-motion series about a penguin.Square Enix is pretty serious about casual gaming in Japan -- this line joins their large DS Style selection in Japan. But outside of Japan, it's still RPG after RPG.[Via Famitsu; thanks, maduma!]
