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iHeartMedia will make it easy to create ‘pop-up’ radio stations
Radio giant iHeartMedia, which runs more than 850 stations throughout the US, is expanding into the world of "pop-up" broadcasting following its acquisition of audio tech company Radiojar. The online radio management and streaming solutions platform helps its users create, distribute and monetize podcasts and other broadcasts in real-time, from anywhere. According to iHeartMedia, the deal means that in the "near future" it will be possible to launch a brand new radio service across broadcast and digital "within minutes of the original idea."