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Next Red Faction to be unveiled 'later this month'
THQ has never been shy about reflecting on the job it did marketing Red Faction: Guerrilla's launch. "I'd give us a 'B' on the launch of Red Faction: Guerrilla," CEO Brian Farrell admitted to investors last July. Today, on a generally upbeat earnings call -- sales are up and quality is definitely up! -- Farrell again questioned the launch of the title, but this time with a new focus, saying, "I think we did a great job on the game, I think we did an average job on demand creation." Demand creation is the new game in town at THQ's Core Games unit, and Farrell thinks the company has got this nut cracked for the next Red Faction title. "I think you'll see that in spades," Farrell said about creating that all-important demand creation for the future Red Faction. "You'll see it in the way we unveil it later this month." But it's not all about building hyp–err, demand creation -- THQ has got the SyFy movie and all those free copies of Guerrilla to help with that -- it's also about improving the quality of the game itself. Danny Bilson already told Joystiq that the next game would be more "narrative" and Farrell reaffirms that goal. "It's got a new storyline; we think that was one of the weaker points [in Guerrilla]," Farrell said. "Red Faction's always been a technological showpiece, and we wanted to add production values in terms of story and environment this year. And when you see the new Red Faction, it's just a much more appealing game universe." When can you smash this more appealing game universe, you ask? Farrell mentioned a fiscal 2011 release window, which is open now and ends in March 2011, for the as-yet-unnamed sequel ... right when Bilson told us to expect it. But first things first, we'll learn more about this new, more narrative Red Faction "later this month." And then we'll tell you. (See, that's how this relationship works.)
Red Faction 'Origins' and 'Armageddon' website domains registered
Internet paperwork bloodhound Superannuation has sniffed out several Red Faction–based domain name registrations by THQ. A series of domains corresponding to would-be titles in "Red Faction Armageddon" and "Red Faction Origins" have been secured by the publisher. These two potential Red Faction projects would appear to correspond with the current plan for the franchise, which sees SyFy producing a "back-door pilot" for TV (Origins, maybe?) and the next installment of the game series planned for March 2011 (why not Armageddon?). Of course, these things are never so neatly tied together, are they? There are numerous possibilities for the two Red Faction titles used in the new domain registrations. Anyway, have you played Guerrilla yet? It's a really fun game, we swear.
Next Red Faction planned for March 2011, focus on franchise's roots
In an interview with Joystiq during the 2010 Game Developer's Conference, THQ's executive VP of Core Games Danny Bilson let a few new details slip about the upcoming sequel to the critical-smash hit Red Faction: Guerrilla. "The new game takes [Red Faction] to a whole new place, it kind of goes back to the old Red Faction because about 80% of it is underground," Bilson said. According to Bilson, the as-yet-properly-named sequel -- which he describes as a "hybrid" between the first two titles in the Red Faction franchise and Guerrilla -- is planned for release in March 2011. (In February, THQ's annual investors conference call vaguely stated a Guerrilla sequel was planned for the company's "fiscal 2011" window.) Bilson was tight-lipped on other details but did confirm the upcoming open-world third-person shooter would be far more "structured," akin to a "narrative" shooter. The sequel will still feature the destructibility Bilson says cost THQ "a fortune" to develop for Guerrilla, but will have a much greater impact on cities built closer together in the tight confines of the new underground world. Although Guerrilla captivated most critics (netting a Metacritic average of 85 across three platforms) the third-person shooter failed to meet THQ's sales expectations. While Bilson said it would have been easy to scrap the characters and setting in the upcoming sequel and shift it into a new intellectual property -- effectively severing its connection to Guerrilla's poor retail showing -- he felt the quality in the previous entry was too great to abandon the Red Faction universe. The strategy now, says Bilson, is to expose gamers to the series in order to prepare them for the future, citing the recent Red Faction: Guerrilla giveaway promotion as an example of giving the title the exposure it "deserved" at launch. "Giving away the stock now, on Red Faction, is getting more people exposed to the IP because we're going bigger on Red Faction next time," Bilson told us. "If the game wasn't so good, we wouldn't be giving it away at all."
THQ CEO: Saints Row and Red Faction at E3, De Blob going multiplatform
In an interview with IGN, THQ CEO (that's a lot of three-letter abbreviations right next to each other) Brian Farrell provided more details about the company's upcoming lineup. For one, we can expect to see the new Saints Row and Red Faction games as soon as E3, as well as other assorted games from THQ's lineup. "I think we're going to blow people away at E3," Farrell said. "You'll be seeing Saints Row 3. You'll be seeing the next Red Faction. You'll be seeing more of Homefront. We've been talking about it, but we'll actually show some of our Warhammer 40k MMO, and I think people are going to go, 'Oh my God. They've got their stuff together.'" And Saints Row 3 will evidently cause some to remark, "This is not your father's THQ." Farrell also suggested that THQ has learned its lesson from the last few years of the Wii market, and won't be trying anything like Deadly Creatures again -- a "fun experience" that "didn't find much of an audience." A few "brand extensions" will be shown on Wii this E3, Farrell said. And speaking of extended brands and the Wii, the executive said that the upcoming SyFy-fueled relaunch of De Blob won't just be a Wii game -- it'll be released across multiple platforms, still developed by Blue Tongue. "Actually, I prefer it on a normal controller," Farrell said.
THQ already planning sequels to unreleased games
THQ may not be doing so well financially, but the company doesn't want you to think it's down and out. In fact, it wants you to know it's planning for the future -- the distant future even! Announcing projected titles for the fiscal year ending 2012 (that's April 1, 2011 - March 31, 2012, folks) like Darksiders 2 and Red Faction 4, the company clearly hasn't written itself off yet. Hell, it's projecting titles that are still unproven intellectual properties! Filed away in the middle of a more than a month-old investor's report, GameSpot found a slide revealing four full years of projected THQ releases. Though the slide notes, "Release schedule subject to change," we were shocked enough to learn the company's planning sequels to games that have yet to be released. For THQ's investor's sakes, let's hope Darksiders and Red Faction: Guerrilla turn out to be the cash cows the company apparently anticipates them to be. [Via GameSpot]
