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Editorial: RIM's new CEO isn't the shakeup it needed
For a brief moment, I had hopes that RIM had made a move that would unseat it from the funk it's been sitting in for years. And then I watched the introductory video of newly-appointed CEO Thorsten Heins. Anyone who assumes that a simple CEO swap is the answer to all of RIM's issues is woefully misinformed, or worse, just blinded by false hope. Sure, removing Jim Balsillie and Mike Lazaridis -- both of which have been rightly criticized for not responding to market pressures quickly enough -- is a start, but it's not like they're gone. In fact, the two are still situated at a pretty fancy table within Research in Motion's organizational chart. RIM, we've been here before RIM seems to be as lost as my BlackBerry Dear RIM, I'm your customer and I don't wear a suitHave a listen at this: Mike is hanging around as the Vice Chair of RIM's Board and Chair of the Board's new Innovation Committee. You heard right -- the guy who has outrightly failed to innovate at anything in the past handful of years is now championing an innovation committee. Sounds right up his alley, no? Jim's staying put as an outright director, and if you think anyone at RIM is going to brush aside the input of the founders, you're wrong. Jim and Mike may have new titles, but they're still here, and I have no reason to believe that they'll act radically different going forward than they have in the past. Oh, and about Thorsten Heins? Let's go there.
RIM's Jim Balsillie and Mike Lazaridis are out, new CEO Thorsten Heins may license BlackBerry 10
After months upon months of investor backlash, RIM's making some significant changes. And by "significant," we mean the co-chief executives (and founders) are out. As of tomorrow, both Jim Balsillie and Mike Lazaridis will be stepping away from the top posts, enabling "a little-known company insider" to take over, according to The Wall Street Journal. Purportedly, this is all part of "a board and management shuffle," with COO Thorsten Heins (seen above) to step into what many expect to be an impossible role to thrive in. The Globe and Mail asserts that he'll be immediately seeking a Chief Marketing Officer to polish up the company's severely damaged brand, and he "will not rule out licensing RIM's new BlackBerry 10 operating system to other handset manufacturers." In an interview with the outlet, he stated that he'll be executing "flawlessly" and with vigor -- not unexpected, but still, bold words.Startlingly, Heins also asserted that he's "confident" in the existing lineup of BlackBerry handsets and the software update recently made available for the PlayBook; call us crazy, but he'd be wise to just spout out reality and make clear that RIM's existing lineup is nowhere near competitive in the grand scheme of things. As for Mike and Jim? The former will become "vice-chair of the board with special duties to examine innovation," with the latter becoming a traditional director. In an interesting move, outgoing co-CEO Lazaridis stated the following: "I think it's that unwillingness to sacrifice our long-term value for short-term gain. That's why we didn't choose Android. That's why we decided to build the future on QNX." So wait, RIM had the chance to choose Android... and didn't? No time like the present to reach back and shake things up, Mr. Heins.Update: Catch an introduction video to the new CEO just after the break!
