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Lime puts $3 million toward promoting e-scooter safety
E-scooter companies have faced plenty of criticism for allegedly doing too little to foster safety (not to mention basic respect for the law) among riders, and Lime appears to be tackling this issue head-on. It's launching a $3 million "Respect the Ride" campaign to both promote safety and educate customers. The initiative will venture beyond existing efforts, such as safer scooters and a safety ambassador program, to include "multi-channel" ads asking riders to wear helmets, park properly and honor local laws. There's a new Head of Trust and Safety to manage the company's strategy, and there will be a summit to discuss safety and policies with key partners and governments.
