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SCEA teams up with ESPN for X Games 13
For the upcoming X Games 13 event in Los Angeles in August, SCEA announced its "renewed sponsorship" for the global action sport competition. Lets hope the competitors aren't superstitious, eh? Like the last 8 years of Sony's sponsorship, this year's event will be highlighted with the presence of Sony, but this time in a new truck-like package. The gargantuan PlayStation Experience truck will allow players to get an up-close and personal hands-on with the latest software for the PS3, PS2 and PSP. A 52-inch LCD HDTV will be displaying your hands-on skills in games like Ratchet & Clank: Tools of Destruction, Folklore, MotorStorm, Singstar Pop and even Parappa the Rapper. Leather chairs will ensure style and comfort while players game away. The absence of heavier and more violent content is a purposeful move to merge the event (oddly enough) with Sony's softer, more kid-friendly side. "As the X Games and PlayStation appeal to the younger audiences, we couldn't be happier with this partnership and look forward to future events with them," says Rick Alessandri, Managing Director of the X Games franchise. The X Games 13 event will take place August 2-5 at both The Home Depot Center and the STAPLES Center in Los Angeles, CA.
