rightsholders
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YouTube is changing Content ID to be kinder to video creators
YouTube's Content ID was meant to make things easier for rightsholders who wanted to ensure that their work wasn't stolen and reuploaded. However, it never really worked out like that. The reality is that users, whether they are prominent or not, have repeatedly had their earnings frozen after publishers began issuing monetization requests for using small video clips that are legally covered under fair use. Now, Google has decided it wants to "help fix that frustrating experience," by developing a new solution that will allow channel owners to continue earning from their creations while they fight a potential dispute.
