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The Guild Counsel: Running an MMO guild on an empty server
Guilds and MMOs have a surprising number of things in common. They both want the game to succeed, they both want lots of players to be in game playing, they want people to be happy and having fun, and they both constantly struggle with attrition. That last one has been a particular problem for practically every MMO that's launched because after the first few months, populations begin to drop, sometimes dramatically. For MMOs that have multiple servers, this means some servers will begin to feel empty, and that can take a toll on the guilds that play there. When you're running a guild in a graveyard, it's harder to recruit, more difficult to find others to group and raid with, and harder to keep morale up. But is moving the guild really the best answer? Let's explore your options in this week's Guild Counsel.
