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Live from the Engadget CES Stage: Polaroid CEO Scott Hardy
The one-time king of instant photography has been looking to branch out in recent years, and this CES is no doubt a prime example. Last week, the company announced two new budget TV sets and a low-cost tablet. We'll be joined by Polaroid's CEO Scott Hardy to discuss the way forward for the one-time imaging giant. January 8, 2014 12:00:00 PM EST Follow all the latest CES 2014 news at our event hub, and check out our full stage schedule here.
Live from the Engadget CES Stage: an interview with Polaroid's Scott Hardy (update: video embedded)
Polaroid is a company in flux. CEO Scott Hardy made that clear when we sat down with him back at Photokina back in September. Will the iconic camera company be able to reinvent itself in this age of ubiquitous cameraphones and Instagrams? We'll get his take after the break. January 9, 2013 4:00 PM EST Check out our full CES 2013 stage schedule here! Update: video embedded
The Engadget Interview: Polaroid CEO Scott Hardy (video)
There's a big frame in Polaroid's Photokina booth -- a giant, blown up version of the iconic white border that graced the company's instant photos for so many decades, beckoning passersby to stand behind it and pose, like muscle man cutouts at a traveling carnival. Directly to its right, attendees stand around a row of product from the company aimed at recapturing some of the nostalgia inherent in the Polaroid name. It's nothing compared to the gathering at a booth 20-or-so feet across the room, where international guests stand fascinated by the Instant Lab, an accordion-style gizmo that transforms iPhone images into instant photos, utilizing film produced at the last remaining Polaroid factory, since purchased by a company fittingly named "Impossible." The early 21st century is a strange time to be the head of a company like Polaroid, standing at a bit of a crossroads between new and old technologies, attempting to harness the cache (and nostalgia) that comes with 75 years of history, while keeping up with the latest trends in digital imaging and slates. We sat down with the company's CEO Scott Hardy to discuss precisely what it means to be Polaroid in 2012, where the company goes from here and how much looking back is necessary to keep it moving ahead.
