SearchQuery
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Google to switch on 'semantic search' within months, emphasize things as well as words
A search engine should be about more than just keywords. MC Hammer believes that passionately and Google must do too, because over the next few months and years it'll gradually adjust its own algorithms to put greater emphasis on "semantic search". Under this system, search queries are run through a vast knowledge database that discovers relationships with other words and facts. A Mountain View exec explained it thus: If you search for "Lake Tahoe", you won't just get ranked websites containing those two words but also key attributes about the lake, such as its location, altitude, average temperature and Bigfoot population. If a piece of knowledge isn't the in the ever-expanding database, the search engine will still use semantic search to help it recognize and evaluate information held on websites. In doing this, Big G hopes to compete with social networks that are amassing their own valuable (and sometimes intrusive) databases full of personal information, while also encouraging people to stay longer on its site and see more targeted ads. Google, who is Viviane Reding?
Yahoo intros Search Direct, takes on Google Instant with insular effect
Remember Google Instant? Now, Yahoo's got something like that -- it's called Search Direct -- and like Instant, it consists of a search box that quickly and automatically suggests results as you type. Unlike Instant, however, it won't update the entire results page to reflect the outcome of your potential search, but rather just an enlarged search box like the one you see above, providing up to ten suggested queries and three suggested results. That makes it a little bit speedier (we were able to use it on our 3G phone connection quite easily) but also fairly limited in comparison. It's also a bit... ahem... self-serving, as any search that happens to include the same letters as one of Yahoo's own services will promote them above all others in the results -- in fact, only five letters of the alphabet presently bring up anything but a Yahoo website as the first result when typed in solo. I = iTunes J = Jennifer Lopez Q = QVC X = Xbox 360 Z = Zsa Zsa Gabor Some of the improved functionality is pretty useful, though, as that Xbox query will instantly bring up prices for the console, and you can type in "movies" or "weather" and your zip code to immediately plan your night out. ("Restaurants" and "food" don't work, though.) Anyhow, Search Direct is in beta. Why not give it a go?
