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Google Advanced Protection is for high-profile hacking targets
Many internet giants offer security measures like two-factor authentication (which you should really use) to keep your account safe from hackers. But there are a handful of people who are so valuable as targets that hackers will go after them specifically -- say, election campaign managers. And Google wants to do something about it. It's introducing the previously rumored Advanced Protection Program, an extra layer of security for people who virtually expect cyberattacks. Sign up and you'll put restrictions on your account that will be borderline onerous, but could be vital when you know you're facing a serious threat.
Facebook offers extra security with USB key support
None of us want strangers accessing our accounts online. You might use a password manager, or two-factor authentication via SMS, but there's another way you can stay protected -- physical security keys. Following Google, Dropbox and others, Facebook has added support for these privacy-centric dongles today. When you log into your account, that means you can choose to prove your identity with a special USB stick (that supports the open Universal 2nd Factor (U2F) standard), rather than a code sent to your phone. Yes, it's another object to keep on your keychain, but in return, you'll be getting a superior level of protection.