ShariFrilot
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Sundance's experimental New Frontier looks beyond virtual reality
Virtual reality found itself front and center of Utah's wintery celebrity village earlier this year, virtually dominating the conversation around this past Sundance Film Festival. The technology, a burgeoning new medium for artists, game developers, filmmakers, and journalists alike, had reached a cultural tipping point, with the Park City fest playing host to the announcement of a dedicated VR animation studio from Facebook-owned Oculus VR and ten VR projects that stole the headlines from Sundance's edgy, experimental New Frontier showcase."Last year was one of those historic moments where it was like the perfect storm," says Shari Frilot, chief curator of New Frontier's VR-heavy 2015 showcase. "Not only were there significant developments in the technology and a commitment by storytellers, content creators, filmmakers and journalists to grasp onto it, [but] there was also this ramping up of industry -- manufacturing, as well as kind of peaking of interest in more mainstream content creators. That all converged at the festival in a way that was really explosive. ... That's sort of the unicorn that came out of New Frontier."
How a queer black filmmaker made virtual reality a reality at Sundance
When Shari Frilot first kicked off New Frontier, an exhibit that pushes the boundaries of traditional storytelling through art and technology, at the Sundance Film Festival back in 2007, the attending press didn't quite know what to make of it or the works on display. "People came and they had no idea what we were doing, but they thought it was really cool," says Frilot of that inaugural exhibit. "And people were calling it 'art at Sundance.' So we had to fight that in the press. We're decidedly not doing an art show."
