shopperassurance
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Hyundai hopes it can make online car shopping simpler
Dead-simple online shopping has spoiled us all, and Hyundai wants car shopping to feel just as painless. With its newly announced Shopper Assurance program (which launches first in Miami, Orlando, Dallas and Houston) potential car buyers visiting dealership websites will see more straightforward prices that factor in whatever company discounts and incentives may be applicable. According to a report from the AP, those local dealerships will also be encouraged to match prices ferreted out by resources like Edmunds and Kelley Blue Book. In theory, this means you'll get just as good a deal from the dealership down the road — if not a little better — than further-flung car sellers.
