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Snap heads to trendy east London to peddle those unsold Spectacles
What do you do when hype around your quirky hardware play dies, leaving you with hundreds of thousands of unsold units? You open an experience and retail store in a trendy part of east London and hope to catch a few late adopters cruising by, of course. That's exactly what Snap is doing this weekend, opening of a store dedicated to peddling Spectacles in the hipster haven that is Shoreditch's Boxpark. It's no transient pop-up, though, but a permanent store and Snap's first in Europe.
A look at Amazon's new East London HQ
Earlier this week, Amazon announced that it's going to open a brand new HQ in the trendiest part of East London. Located in Shoreditch, the new 15-storey Principal Place offices will allow the company to almost triple its workforce from 1,700 to 5,000 employees when they open in 2017. Like it's futuristic new Seattle HQ, Principal Place will try to introduce a little nature back into the urban jungle. There's tennis and basketball courts hidden among a roof garden, while floor-to-ceiling office windows will welcome in the sun. Unlike Google, which is currently working out exactly what it wants from its new Kings Cross HQ, Amazon's plans are already set in stone, and thanks to renders from property developer Brookfield Property Partners, we can take a virtual tour what Amazon employees will enjoy in a couple of years.
