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  • LG's latest 4K TVs deliver better color through 'nano cells'

    by 
    Jon Fingas
    Jon Fingas
    01.02.2017

    If your TV line already has 4K, HDR and all the other buzzwords that promise top-tier image quality, what do you do next? For LG, the answer is simple: make sure everyone sees those colors. It just unveiled its Super UHD TV line for 2017, and all three models (the SJ8000, SJ8500 and SJ9500) revolve around Nano Cell LCDs whose uniformly-sized particles promise more accurate and consistent colors, even when you're watching from an off-center position. The technology absorbs excess light wavelengths, preventing unwanted color bleeding (such as from green to blue or yellow), fading and other effects that reduce the vibrancy of the picture.