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    Pinterest is testing a way to search pins by skin tone

    by 
    Mariella Moon
    Mariella Moon
    04.27.2018

    It can be hard to find the right makeup or outfit color combination ideas in a vast sea of Pinterest pins -- especially if you're not white. Since 70 percent of its users go on the website to discover and save looks and styles to try (that's according to a study the company conducted), Pinterest has launched an experimental feature that gives you a way to filter pins according to skin tone. When you search for terms wherein skin tone may be relevant -- "makeup," "peach blush" or "fuchsia lipstick," for instance -- you'll see four icons representing different skin tones on the upper left-hand corner of the results.