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Withings' wearables will adopt the Nokia name this summer
So long, Withings. The health and fitness brand will be retired this summer as the team adopts the name of its new owner: Nokia. The company's smart(ish) watches, scales and home security cameras will still be around -- they'll simply have Nokia, rather than Withings written on their exterior. The rebrand is unsurprising, given Nokia's ambitions to move into the health tracking and analytics game. Withings was a $191 million jump-start for its HealthKit-style "WellCare" strategy, which involves consumer-facing fitness tracking and high quality data for medical professionals.
