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Snapchat is selling more than just crappy merch (updated)
Weeks ago, Snap opened up an in-app Snapchat store to sell merch, which appeared to be an attempt to open up a new revenue stream. But it looks like it will offer more than just dancing hot dogs. During yesterday's NBA All-Star game in Los Angeles, the Jordan brand held a community concert that doubled as a sneaker drop for yet-unreleased shoes, which attendees could buy by scanning a custom code using the Snapchat app.
Snapchat's in-app Snap Store peddles memetastic merch
It's no secret that Snapchat has struggled a bit when it comes to attracting users and generating revenue. And earlier this month, reports surfaced that Snap had laid off 22 employees and consolidated its content operations. Now, as TechCrunch reports, Snapchat has launched an in-app Snap Store, and it could be a sign of where the company will seek revenue going forward.
