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BlackBerry credited with saving skier's life, serendipity left hanging
Not that we haven't heard a few miraculous gadgets-saving-lives stories before, but this one is in a league of its own. According to the always-embellishing Sun, one David Fitzherbert is thanking his smartphone after coming entirely too close to falling 700 feet to his death. As the story goes, he got wedged between a pair of rocks after losing control of his skis in the Matterhorn, and while we aren't quite sure why he chose RIM's BlackBerry over -- say, chap-stick, car keys, his wallet or a fattening breakfast -- he credited it with adding just enough width to his person to keep him wedged. Two hours after finding himself between a rock and a hard place, rescue crews arrived and flew him to a hospital where he used the "0.5-inch wide" phone to tell his wife that he had survived a nasty spill. We still say David owes a round of thanks to genetics, luck and Zeus, but hey, what do we know?
Norwegian ski billboard gets snowy when texted
We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norwegian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.[Via textually, thanks Charles]
