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Engadget Daily: how to disappear, the deal with 3D printers and more!
Today, we review Sony's lifelogging SmartBand wearable, investigate the ins and outs of 3D printing, learn how to escape the clutches of the internet and take a look at SportsCenter's new home. Read on for Engadget's news highlights from the last 24 hours.
ESPN's SportsCenter goes West Coast & 1080p production tonight
Think you've seen everything SportsCenter has to offer? Already a go to channel for most HDTV owners by default, the next big change to ESPN's daily news show is the debut of a West Coast produced edition, coming 5 days a week at 1 a.m. EST / 10 p.m. PST. The Sony-outfitted digs in the L.A. Live entertainment complex are the world's first capable of 1080p production (what, no 3D?), but until someone starts broadcasting live that way, it'll be the same 720p as usual when Neil Everett and Stan Verett bring it to your house featuring a Magic Johnson / Larry Bird interview on the 30th anniversary of their championship game tonight. Read - ESPN's studio in L.A. debuts Read - Bird and Magic Interview on Debut of SportsCenter from Los Angeles Monday, April 6
SportsCenter changes up the formula starting August 11
The daily SportsCenter rotation marks time for many a sports junkie, but starting this fall, everything will be different. Timed for the start of the Beijing Olympics, SportsCenter is switching to a live edition from 6 a.m. until 3 p.m., Monday through Friday. News vet Hannah Storm will host from 9 a.m. until noon each day, in an effort to balance with ESPN2's morning programming and ESPNews. Smaller tweaks include a continuous Bottom Line news ticker that scrolls headlines throughout the show and commercial breaks, and an ESPNews-style Rundown vertical listing of upcoming stories. Next spring ESPN takes the wrapper off its Sony-powered LA studio, debuting a 10 p.m. PT / 1 a.m. ET live SportsCenter broadcast skewed for the West Coast. Endless reruns of SportsCenter throughout the night and early morning have been a fixture for more than a decade, this adjustment strikes us on the level of political unrest, a weakening dollar and global climate change. [Via Variety]
Sony marketing asks you to "Find Me"
I've been looking for days to find a direct-feed version of Sony's new commercial, entitled "Find Me." Unfortunately, I couldn't. "Find Me" is part of Sony's newly revamped PSP marketing plan. It tells the touching story of a man who must find a girl through a Memory Stick loaded with clues in photo and video form. A hard-to-get girl that plays with a PSP must be worth the effort of running around the city. The ad can be seen on shows like Family Guy, The Daily Show, and Sports Center."The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille, senior vice president of marketing, SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective."[Via GameDaily]
