starbucksreserveroastery

Latest

  • Starbucks

    Starbucks offers AR tours of its lavish Shanghai coffee shop

    by 
    Jon Fingas
    Jon Fingas
    12.04.2017

    Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai. The beverage behemoth will use a mobile app to offer guided augmented reality tours of the coffee-making process when the restaurant opens on December 6th. Point your phone at equipment like the roaster or cask and you'll get an explanation of what happens as beans eventually turn into your venti latte.