sub-losses
Latest
Ask Massively: Why WoW's 1.3% matters
Welcome back to Ask Massively! Let's play with numbers and WoW. I like numbers and WoW. "I'm no WoW fan, but a change in population of 1.3% either way is nothing worth writing about," wrote a Massively commenter last week on the pre-BlizzCon news that World of Warcraft dropped another 100,000 subscribers over the last quarter. Sure it's worth writing about! Ever hear the phrase "no news is good news"?
Sad pandas: More sub losses expected in WoW
If you thought World of Warcraft losing 14% of its users -- over one million -- during the first quarter of the year was bad, just wait; according to Activision-Blizzard, subscription numbers are expected to dip even further. Of course, even with the loss, WoW is still the most popular sub-based game in the world, but shares in the studio still dropped after the announcement was made to investors, down by nearly 5% on Wednesday . The loss of players is coming primarily from the East, and Activision-Blizzard points to the rise of free-to-play games as the culprit. Chief Executive Bobby Kotick stated to investors, "It's important to note that the nature of online games has changed, and with the environment becoming far more competitive." So what's to be done? "To address this," he continued, "we're working to release new content more frequently to keep our players engaged longer and make it easier for lapsed players to come back into the game."
The Daily Grind: Should World of Warcraft go free-to-play?
There's only one Western subscription MMO that can stand to lose 1.3 million subs in three months and shrug it off: World of Warcraft. But shrug it off doesn't appear to what Activision-Blizzard is doing. During the investor call that revealed the heavy sub losses, Activision CEO Bobby Kotick acknowledged the changing market and his plans to adapt with speedier content. "It's important to note that the nature of online games has changed," he said, "and [that] the environment [is] becoming far more competitive, especially with free-to-play games." And Blizzard president Mike Morhaime suggested the company is "studying" the comings and goings of players and how to entice former players to return. Well, we don't have to look much further than Star Wars: The Old Republic's recent rejuvenation to figure out that free-to-play is one of the better ways to entice gamers to return (and open their wallets). Surely, Blizzard has to be wondering whether F2P might be a huge boost to the game as it's approaching its ninth birthday later this year. What do you think -- will World of Warcraft eventually go free-to-play, and more importantly, should it? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
The MMO Report: Chocolate makes you fat edition
This week on The MMO Report, Casey delivers a Valentine's Day rant before moving on to the latest news -- namely, The Secret World's release date rumors, Wakfu's PvP, and the sunset of sci-fi sandbox Earthrise. He also rounds up the latest Blizzard headlines, noting the lawsuit against Valve, World of Warcraft's recent sub losses, and the "valiant and pointless exercise" of rebuilding Azeroth in Minecraft. Finally, Uncle Casey's Mailbag provides a forum for the debate over just how we're supposed to pronounce "SWTOR." All this and more in the video behind the break!
