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Xero Mobile to license ad system
As our mamas used to tell us, "fool me once, shame on you; fool me twice, shame on me." Those are wise words right now for any company, investor, or individual with an interest in Xero Mobile, brought to you by some of the same winners that brought you Gizmondo. We'd assumed these folks would've folded by now, but Xero claims to be on target for a January 2007 launch of their free, ad-based MVNO for college students (sound familiar?). In the meantime, they've gotta make an honest buck somehow, so they've begun licensing their nonexistent service to foreign companies with "expressions of interest" in launching Xero in their local markets. We hope this madness comes to an end before the world has to witness another work of art needlessly destroyed by crooked execs, but even in the unlikely event Xero makes it to see 2007, at least Virgin is a step ahead on the business model.
SugarMama: earn Virgin Mobile minutes by watching ads
Yeah, we've seen this system before. It didn't work for Gizmondo's Tiger Telematics when it was called Smart Adds, we didn't think it was going to work for the company's unofficial spinoff, Xero Mobile (started by the CEO of Tiger's Smart Adds division), but now Richy Branson wants you to to stop paying for (some of) your minutes by watching youth-oriented ads. Welcome to SugarMama, Virgin Mobile's ads-for-minutes system which gives you airtime in exchange for viewing a video ad or interacting with text ad, and then providing feedback to the advertisers (presumably to make sure you actually performed the act of watching or reading said ad). We don't yet know exactly how many ads it'll take to reach the monthly ceiling of 75 minutes "earned," but what would really impress us is if you could earn your whole minute plan this way.
