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Swedish developers vie for Steve Jobs's attention
The App Store approval process has been criticized, in part, for being too slow with approval decisions. Apple's senior vice-president of worldwide product marketing Phil Schiller recently defended the process, saying, "You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriately, and it all just works." That's all well and good, but most developers just want to get their app out. To that end, a group in Sweden is trying something unique. Dearstevejobs.com was built to win Steve's attention and ultimately approval for an app called SVT Play. SVT is a public television broadcaster, and SVT Play is their shows' home on the web (think Hulu). The iPhone app works as you'd imagine: With a few clicks, users can watch popular shows right on their iPhones. The promotional site is cute with live streaming video of eager developers, Facebook and Twitter integration plus an opportunity for Steve to use his Mac's built-in iSight to record a quick video of himself saying, "Ja!" Good luck, SVT! Thanks to everyone who sent this in!
SVT HD makes Viasat's HD lineup slightly less pitiful
Europe as a whole could use a real shot in the arm when it comes to HD, so we guess we can't point and laugh too much as Viasat increases its HD lineup from three networks -- Viasat Sport HD, TV1000 HD and National Geographic HD -- to four. Public broadcaster SVT HD is all set to join the others in short order, as Viasat attempts to maintain competitive balance with rival Canal Digital, which already offers the channel. There's no word on an actual go-live date (nor any indication of extra charges), but on a slightly separate note, we are told that Danish channel TV2 Sport HD will resume high-def airings when it covers the SAS football league after it returns from winter break.
