SwissRailwayClock
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Swiss clock licensee 'surprised' that Apple can use clock design
Earlier this week, Apple secured a license from the Swiss Railway to use its iconic Swiss Clock on the iPad. This agreement was lauded by the SBB, but it wasn't so favorably received by Swiss watch maker Mondaine, according to a report in MacWorld UK. The watchmaker has held an exclusive license to use the design since 1986 and said it was surprised by the SBB's agreement with Apple. "Mondaine holds a long-term exclusive licensee according to a contract with SBB to produce, distribute and market watches and clocks based on the SBB design since 1986 and got surprised to hear about a license agreement between SBB and Apple." Despite losing its exclusivity, Mondaine is looking at the bright side of the agreement. "Apple shows great taste by choosing this design for their clock on their devices," said Mondaine co-owner Andre Bernhei. "And now, the owners of Mondaine watches and clocks as well as iPad owners can even enjoy the same distinct design."
Swiss railway says it's 'proud' Apple is using its iconic clock design, still wants to get paid
If you thought the new iPad clock app in iOS 6 looked a little familiar, you're not alone. The design is a near-exact replica of the iconic Swiss railway clock designed in 1955 by Hans Hilfiker and since licensed for use in Mondaine watches. Not surprisingly, both Swiss railway operator SBB and the Mondaine Group have also noticed the striking similarity, and they say they're now looking at ways to remedy the situation with Apple. For its part, an SBB spokesperson tells Reuters that "SBB isn't hurt, but proud that his icon of watch design is being used by a globally active and successful business," while Mondaine co-owner Andre Bernheim notes that "the app is pretty much identical to our Mondaine watch," and adds that these "three companies together -- Apple, SBB and Mondaine -- can together achieve something positive. We'll see how this all ends up." Apple has yet to offer a comment on the matter. Jump past the break to compare the two for yourself.
