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Switched On: The next PlaysForSure ad
Each week Ross Rubin contributes Switched On, a column about the future of technology, multimedia, and digital entertainment: At Microsoft, we know that customers appreciate the importance of choice and compatibility. If you're in the market for a new digital media player, look for the logo that ensures interoperability with a wide variety of players from our valued partners and wretched competitors such as Creative, Samsung, iRiver, Archos and Sandisk. PlaysForSure means that you won't be locked into one company's digital media player. On the other hand, isn't that worth the convenience and elegant integration you'd get with a sweet, sweet Zune player?
