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MMOGology: I lost a friend to WAR
Last week I wrote about Blizzard's Recruit-a-Friend program and my experience leveling through World of Warcraft with triple XP. The Recruit-a-Friend program is a seemingly brilliant strategy on Blizzard's part. In addition to recruiting new players, it also serves as way of keeping existing players occupied while waiting for Wrath of the Lich King; players that might otherwise divert their attention to Warhammer: Age of Reckoning. Who can resist the allure of triple XP, right? My friend Rob couldn't and for a while we enjoyed the rush of leveling as fast as we could. But the thrill of light-speed-leveling wasn't enough to hold his attention for long. It was still the same content we'd run through time after time. An astute reader of mine, Jeromai, left the following comment about my last article, "There's a sidelong danger to power-leveling fast. All the content you once enjoyed as content now becomes a means to an end. It's a headlong race right towards the burnout phase of a game." Jeromai couldn't have been more right.I logged into WoW a few nights ago, ready to blast through another level or two with my friend. He never showed. A few days later I called him up and realized I'd lost him to WAR.
