symrise
Latest
AI might concoct your next perfume
Perfumers look out: IBM Research partnered up with one of the top producers of flavors and fragrances, Symrise, to create an perfume-concocting AI. Named Philyra, after the Greed goddess of fragrance, it uses machine learning to sift through thousands of ingredients, formulas and industry trends to derive what IBM considers to be unique combinations. IBM is leveraging the AI to help perfumers design the next great scent rather than a machine that will replace experts of the human nose.
