target+

Target teamed up with brands on a curated third-party marketplace

Target is expanding its third-party offerings with the launch of a new online marketplace called Target+. Unlike its Amazon counterpart that takes applications to sell from any brand or vendor, though, Target+ is an invitation-only affair. It only sells curated items from partner companies the retail giant reached out to, which currently include sports goods maker Mizuno and educational toy maker Kaplan. The initiative won't be expanding its catalogue that much as you can tell, but the retailer plans team up with more brands in the future.