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    Brits can now send a text to stop cold calls

    by 
    Nick Summers
    Nick Summers
    05.27.2016

    Ofcom, the UK's communications regulator, and the Telephone Preference Service (TPS) are making it simpler for Brits to avoid unwanted and unprompted sales calls. A new "text-to-register" option means you can type "TPS" followed by your email address, to 78070 to get on the UK's official "Do Not Call" database. Once your number has been accepted, companies will be banned from contacting you with annoying, unsolicited pitches. Oh, and if you're wondering, Ofcom says your email address is necessary to verify your identity, should you need to file a complaint.