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RedLynx digital strategy pays off, 1.5 million games sold in '09
While the big fellas struggle to figure out how to make digitally distributed content profitable, smaller dev houses like RedLynx are handily succeeding. The Trials HD developer claims to have moved 1.5 million digital units worldwide (of all of its games) in 2009, though, as RedLynx itself points out, "most RedLynx games have also free promotional web versions available, bringing the company's key titles to an even wider audience." Aside from putting out the Summer of Arcade XBLA release Trials HD last year, the Finnish company also made Monster Trucks Nitro on PC and a couple of iPhone games, assuredly assisting that 1.5 million statistic. CEO Tero Virtala looks forward to the coming year, saying things look "even better," and adding that RedLynx is "bringing 8-10 new games to market." We really, really hope the company brings more copies than that if it wants to move past 2009's sales. Come on, guys -- simple math!
Trials developer put its own game on torrent sites for marketing
We all know the timeless adage: "If you can't beat them, then think of cleverer ways to entice them, then break down their spirits, showing them the error of their ways, which will ultimately lead to you beating them." Developer RedLynx employed this strategy when trying to make a foothold in the piracy-riddled PC gaming market when it released its motorbike platformer, Trials, last year. However, the method of this "release" were unconventional, to say the least: The studio actually beat PC pirates to the punch, and uploaded its own game to a number of popular torrent sites. The version the developer distributed was missing one key feature, however: Leaderboard support. According to RedLynx CEO Tero Virtala, who spoke on the bizarre distribution model at the Develop Liverpool conference, "leaderboards are the soul of the game." He hoped that pirates would fall in love with the leaderboard-less version of the game, then purchase the full version so they could compete with their law-abiding friends. Virtala admitted that he has no way of knowing how successful that strategy was, but we applaud the studio's unbridled chutzpah nonetheless.
