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Swatch's provocative 'Tick different' slogan has Apple riled
We don't know when exactly Apple and Swatch first had a falling out, but trademark disputes seem to be the stage both have chosen to publicly acknowledge their strained relationship. In the latest example of this, Apple is challenging Swatch's "Tick different" trademark, which features in marketing campaigns for its Bellamy range of simple, analog watches that include NFC for contactless payments. Apple is arguing the phrase is too similar to its now-retired "Think different" slogan, thus causing confusion among consumers.
