tommyjeansxplore
Latest
Tommy Hilfiger tracks, rewards you for wearing its smart clothes
How do you convince everyday people to serve as unofficial ambassadors for a fashion brand? Make smart clothes, apparently. Tommy Hilfiger is launching a Tommy Jeans Xplore garment line that uses embedded Bluetooth smart tags (connected to the company's iOS app) to provide "one-of-a-kind rewards and experiences" to buyers. The more you wear the clothes, the more points you earn -- basically, you're getting a handful of perks for becoming a walking billboard.
