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Apple just arrived at Grand Central Terminal, we hop aboard (video)
For many New Yorkers, Grand Central Station Terminal is where you go to escape the island -- not to leisurely browse aisles of iPhone accessories, or pop in for a Genius Bar appointment. But apparently Apple has a slightly different vision for the city's transportation hub, opening its fifth NYC store along the main hall's 23,000 square foot east balcony. We dropped by for the grand opening this morning, which came complete with the standard Apple Store t-shirt giveaway and what seemed like hundreds of red shirt-clad retail employees. As NYC's gateway to Connecticut, Grand Central is typically incredibly crowded during rush hour, but the enormous sunlight-filled main hall was packed to the brim today with spectators -- eager customers queued up in a hallway out of view, beginning early this morning. The store itself is huge, occupying the entire east balcony and several side rooms, with a large genius bar, training area and accessory alcove at either side. Eager to pop in for a visit? Thumb through the gallery below to step inside, and jump past the break to experience the cacophonous chaos at Grand Central.%Gallery-141464%
HTC invades Belgian train stations with miniature Android army
The master of bizarre marketing ploys, HTC, has employed a more militant approach to its latest PR stunt. In a move apparently aimed at promoting the launch of a bunch of new Android phones (specifically the Flyer, Sensation, Incredible S, Desire S, and Wildfire S), the outfit meticulously filled railway stations in Antwerp, Brussels, and Namur with varied configurations of the little green monsters. While the stunt's grabbed our attention, we're happy the bantam buggers weren't there to greet us at the outset of our morning commute. More pictures await you at the source link below.
Japan takes vending machines to their logical, 47-inch touchscreen extreme
Time for us to admit another entrant into the hall of unnecessary, but cool inventions. Installed at Tokyo's Shinagawa Station yesterday, this latest spin on the vending machine dispenses with those silly windows unto what you're buying and furnishes its user with a 47-inch touch panel from which to make his (or her) selection. An embedded camera will recognize your gender and age, allowing the machine to recommend a beverage suitable to whatever stereotype is attached to your particular circumstances. And don't worry, it'll store your purchasing history too, so you can be freaked out by tailored ads every time you use it. 500 more of these WiMAX-equipped units are planned to be installed in and around Tokyo over the next two years, with operating company JR East expecting them to tally up 30 percent more sales than their analog brethren. More bling equals higher revenue? Sounds about right. [Thanks, Kyle]%Gallery-99194%
Apple will spend $4 million to renovate Chicago's North/Halsted triangle
Technically, I've now moved away from Chicago and am living in Los Angeles, but that doesn't mean I'm not still following the brand new Apple store being built at the intersection of North and Halsted in Chicago -- not only is that my old stomping grounds (I used to be a manager at that Borders), but hearing about and seeing the old place makes me a little nostalgic for that toddlin' town I left only a month and a half or so ago. And there's good news for Chicagoans just south of that Clybourne Corridor neighborhood. Apple will be spending a cool $4 million to redevelop the entire triangle, including that dirty old Red Line station sitting there as well (you can't tell, but the pic above is the old gas station that used to be there, with the train station in the background. In exchange (c'mon, this is Chicago, you didn't think they'd be doing it for free, did you?), Apple gets first naming rights for the station ("iStop" jumps to mind), as well as the chance at advertising in there for 10 years to come, with four more five-year options. But even with those conditions, this is actually great news for that whole area -- it's been on the cusp of getting really busy (it's just a city block north of the old derelict Cabrini Green neighborhood) for a while now, and an Apple store with a brand new El stop certainly won't hurt. I'll have to make sure and take a trip back -- they're saying the triangular store could be open as soon as Fall 2010. There's an excellent Italian place just under the Brown line track across from the Steppenwolf just north on Halsted, too. Ah, memories.
Stargate Worlds will be on display at Leipzig train station
European Stargate fans take note: Stargate Worlds will be making an appearance at the Leipzig Games Convention in -- you guessed it -- Leipzig, Germany. As was the case earlier in the summer at Comic Con, Firesky/Cheyenne Mountain Entertainment have some special stuff planned.The team will be "taking over" the Leipzig Train Station, where they'll be showing "the latest" gameplay trailer (we don't know if it'll be new or not, but presumably, right?) and giving away various stuff, including t-shirts and dog tags. Apparently the prizes will be given out by "Stargate commandos." People in uniform, perhaps? Also, Studio Head Dan Elggren and marketing guy Kevin Balentine will be on site to promote the game and talk to the press.The Stargate franchise has always been popular in Europe -- especially in Germany, so we know there are a few of you out there who'll want in on this. And with that subsidized airfare, getting there might be almost affordable, right?
65-inch "digital posters" catch eyes in Tokyo train station
Utilizing big honkin' displays for advertising purposes is nothing new, but East Japan Railway Company (JR East) and East Japan Marketing & Communications have decided to try "digital posters" out for reference. In short, ten 65-inch Sharp PN655R LCDs have been installed within "the internal concourse on the first floor of Tokyo Station's Yaesu South Entrance," and folks who stroll by can get a glimpse of whatever (the image changes each minute) in stunning 1080p. The goal here, as you might imagine, is to "evaluate the advertising effects of still image ad posters using large LCD panels displayed in a relatively busy gateway." If you're anxious to lay your eyes on the installation, you'd better hurry, as there's no guarantee that they'll remain after September. At least the video posted after the jump is forever.
An ad for a Virtual Console release?!
It's Sunday, and you know what that means -- a new edition of Promotional Consideration! Well, that's what it would mean were this post on DS Fanboy, but since the sign we're featuring is for a Virtual Console title, this will have to be a Promotional Consideration article only in spirit.We haven't come across many Virtual Console advertisements in the states; in fact, we haven't come across any at all. We're reminded of this travesty every morning when we see the lines of blood soaked through VC fanatic JC Fletcher's shirt, traces of his nightly self-flagellation rituals wherein he begs his retro-video-gaming gods to deliver us more ads for classic titles.The Gradius/Nemesis sign pictured above was found at the Musashi-Urawa train station in Saitama, Japan late last May. When was the last time you saw an ad for a shoot-em-up displayed in a public space? As much as we'd love to see Virtual Console advertisements and posters of enlarged screenshots from 2D games brought over to the US, especially for JC's sake, we doubt that Nintendo of America will ever follow suit.
