unboxingvideos

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  • Engadget

    Former Hulu exec's app aggregates YouTube unboxing vids

    by 
    Mariella Moon
    Mariella Moon
    06.09.2017

    There's something about unboxing videos that's attracted a ton of attention in recent years, making them wildly popular on YouTube and other platforms. Now, ex-Hulu and Flipboard CTO Eric Feng is trying to cash in on the masses' obsession with "unboxing porn." His new startup called "Packagd" has launched Unboxed: an app that aggregates gadget unboxing videos from partner creators and streams them straight from YouTube, ads included. It's now live on iTunes for iOS devices. While the service won't be making its own content, Feng hired a few famous unboxing YouTubers, such as Austin Evans and Kevin the Tech Ninja, to produce six hours of live programming per day.