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Google to switch on 'semantic search' within months, emphasize things as well as words
A search engine should be about more than just keywords. MC Hammer believes that passionately and Google must do too, because over the next few months and years it'll gradually adjust its own algorithms to put greater emphasis on "semantic search". Under this system, search queries are run through a vast knowledge database that discovers relationships with other words and facts. A Mountain View exec explained it thus: If you search for "Lake Tahoe", you won't just get ranked websites containing those two words but also key attributes about the lake, such as its location, altitude, average temperature and Bigfoot population. If a piece of knowledge isn't the in the ever-expanding database, the search engine will still use semantic search to help it recognize and evaluate information held on websites. In doing this, Big G hopes to compete with social networks that are amassing their own valuable (and sometimes intrusive) databases full of personal information, while also encouraging people to stay longer on its site and see more targeted ads. Google, who is Viviane Reding?
Plain English Campaign wants to bring down walls of technobabble, rule the world
So look, we fully understand that not everyone "gets" technology-related lingo -- we've had to walk our mums and dads through setting up a WLAN router with a WPA2 password and 1337 encryption many, many times. But this... this is just comical. Peter Griffiths, who we can only imagine looks and speaks exactly like Peter Griffin (pictured), is hoping that his Plain English Campaign can knock down the "walls of techobabble" by "pulling our heads out of the digital clouds and using plain English." Ironic, really, given that most of the technologically illiterate wouldn't know that a digital cloud actually refers to an off-site storage hub where information is exchanged. At any rate, it seems the campaign is pushing to have flummoxing terms such as digital TV, phone jack, desktop and dongle (yes, seriously) changed, or at worse, have them defined clearly in a dictionary that precisely no one would ever read.
