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Verizon unlimited subscribers get permanent Apple Music access
Last year, Verizon (which owns Engadget's parent company) offered unlimited subscribers six months of free access to Apple Music. Now the carrier is expanding that partnership and officially bundling Beyond Unlimited and Above Unlimited subscriptions with the service. Starting on January 17th, all new and existing customers will be able to enjoy Apple Music at no additional cost. So, those who took advantage of the offer last year will be able to continue accessing the streaming service without having to pay its $10-a-month fee.
Shocker! Three's unlimited data adopters use lots of 3G
Three, a UK mobile network provider specializing in unlimited data packages, has reported that its customers are talking full advantage of their plans. Specifically, the average monthly usage has more than doubled this summer (we use the term loosely) from 450MB to 1.1GB over the same period last year. Smartphone users are understandably the healthiest eaters, sucking down around 1.5GB per month. With the BBC continuing to expand its 3G offerings and an undoubted increase in tablet use, tethering and the like, we imagine these figures are far from their peak. With 4G on the horizon, will Three regret positioning itself as the great provider; or, like Sprint over in the US, will it stand its ground for the sake of an advantage?
Verizon intros $50 unlimited plan, takes a swing at pre-paid operators
In a direct shot at its lesser competitors, Verizon Wireless announced today the launch of a new $50 unlimited plan for pre-paid customers. Available starting this Thursday, the unlimited talk, text and web option'll rollout to all of the operator's retail locations, in addition to Walmart, Best Buy and Target. Users who opt for the plan won't get their pick of high-end smartphones, and will, instead, have to choose from a selection of four feature phones from LG, Samsung and Pantech. The move could seriously undercut growth for Sprint -- which operates Boost Mobile and Virgin Mobile -- as well as smaller operators, like MetroPCS, that count pre-paid users as the majority of their customer base. It's not really an even fight, but with fellow industry titan AT&T already offering a similar non-contracted service, all's fair in this messy wireless war.
AT&T messes with plans in wake of Verizon's moves, slashes unlimited voice pricing
Sprint's talking about it, but AT&T's straight-up doing something about Verizon's plan adjustments this morning with a series of its own tweaks this afternoon. Starting Monday, January 18 (conveniently the same day that Verizon's changes go live), unlimited talk will run $69.99 on individual plans, a nice little cut of $30 against the $99.99 the carrier charges today; family unlimited, meanwhile, comes in at $119.99. Unlimited talk and text costs another $20 on top of unlimited talk alone -- no change from the current add-on pricing. Similarly, unlimited talk plus smartphone data goes for $99.99, meaning that you're paying $30 for the data package -- exactly the same as you're paying now, so really, this all boils down to a big adjustment in what carriers across the board are charging for voice. The principles of Econ 101 have us believe that voice isn't as popular as it used to be -- we are now sending billions upon billions of texts, after all -- and as we ease off the voice infrastructure, it makes sense that these guys would want to upsell everyone into unlimited plans (remember that we're living in an "all you can eat" kind of nation) while still banking big on precious kilobytes and characters. Well played, AT&T; you too, Verizon. Well played, indeed.
