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Snapchat's six-second unskippable ads have arrived
If you've recently encountered an ad on Snapchat you can't skip, it's not due to any bug or problem with the app. The company has merely started testing six-second TV commercial-like ads, confirming a previous report about their rollout this month. According to AdAge, some of the ephemeral app's first unskippable ads include promos for Deadpool 2 and the Samsung Galaxy S9. They don't show you how much time you have left to watch until you tap on the screen to skip it and -- surprise! -- find out that you can't.
YouTube will do away with unskippable 30-second ads next year
If you're not paying for YouTube Red, you're likely used to the many different types of advertising the video service features. But next year, one of the more irritating formats will be going away. YouTube says that it'll stop supporting "unskippable" 30-second pre-video advertisements in favor of shorter formats. A YouTube spokesperson confirmed the change with this statement: "We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers."
