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BBC experiments with video personalized to every viewer
The BBC has for some years been enamored with the idea of "perceptive media," which loosely put, means content that adapts to its audience. The British broadcaster first experimented with an animated audio play that used your listening location to inform several minor elements of the story, like the weather. A "Perceptive Radio" took the concept one step further, playing different tunes based on environmental sensor data and other factors such as the listener's distance from the device. This year, however, the BBC's R&D team has been working with the altogether more complicated medium of video, creating a short film that is largely personalized for each unique viewer.
