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NBC's WatchBack video app rewards you for sharing viewing habits
The rumors of NBCUniversal launching a rewards-based streaming video app were true. The network has released a free, currently iOS-only WatchBack app that offers a chance to win prizes if you create a profile (complete with viewer preferences) and watch certain full-length shows, such as E!'s Ashlee+Evan. At the moment, each featured episode gives 10 viewers $100 worth of points they can redeem at outlets like Amazon, Best Buy, Macy's and Target.
