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Apple expects you to use its Watch in 10-second bursts
Apple doesn't want you to spend a lot of time with Watch apps. Specifically, if you're looking at your Cupertino-device adorned wrist for more than 10 seconds, that isn't ideal according to Bloomberg's sources. In addition to quick bursts of info, Watch apps also use location services, among other features, to keep the amount of distractions to a minimum so your wrist won't constantly buzz. For instance, saving specific personal email alerts until you're home from work. From the sounds of it, that should serve a few different purposes: conserving battery life and keeping annoyance levels down. The former of course is a common complaint lobbed at most smartwatches thus far.