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Google will remove its name from fast-loading mobile URLs
Google's fast-loading, data-saving AMP sites help you mainline morning news on the train to work, but they come with an undesirable side effect. As you will've noticed, the URL for an AMP site looks something like this: google.com/amp/www.engadget.com... As Google explains, it starts loading the page before you've even decided whether to click or not. For that and privacy reasons, Google has to be the middle man, though it has figured out how to nix that URL prefix in its mobile Search apps. In the latter half of 2018, though, Google has said it expects to be able to remove the AMP signature from URLs in Chrome and other smartphone browsers, too.
