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Project Ara's death is bad news for the weird side of Google
Last week, Google announced that it was killing Project Ara, the company's modular smartphone initiative. Ara was easily one of the coolest and strangest things Google was working on, but the project always felt like a bit of a longshot. In this world of carefully-built, sealed-up iPhones and Galaxy devices, it didn't feel like there was much room for Ara's intriguing but bizarre swappable hardware modules. But Ara was one of the best examples out there of "Weird Google," and Ara's death is the latest clue that the experimental side of the company might be in trouble.
