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360iDev: Marketing and promotion on the App Store
To start off day 2 of 360iDev here in San Jose, California, Henry Balanon hosted a panel to discuss the marketing and promotion of iPhone and iPad apps. Panelists Brian Chen of Wired, Rana Sobhany (author of "Marketing iPhone Apps" from O'Reilly), Doodle Jump creator Igor Pusenjak, and Playhaven's Raymond Lau held court and spoke to developers about how to promote and market their apps, both, with the press and on the App Store. The suggestions ranged from the broad ("have a good idea") to the specific ("Use the What's New section in the App Store to promote your other apps"), but over the hour or so, the panelists came up with a lot of solid advice for developers looking to get the word out about their App Store offerings.
PSA: PS3 Firmware 3.00 is alive and kicking
Is your clicky, drab Cross Media Bar in dire need of a facelift? Is it sagging around the Video tab? Got some unsightly varicose veins in its Network section? You can give your XMB the overhaul it so richly deserves with the recently released Firmware 3.00 System Update, which adds the "What's New" section, a status indicator, a renovated friends list, PlayStation Store shortcuts, and animated backgrounds to your PS3's main menu screen. Check out these features in action in the video posted after the jump.To install Firmware 3.00, just hit the "System Update" icon under the settings menu. To update to Firmware 4.00, you'll either need to acquire some sort of time-traveling apparatus or become the president of Sony R&D. Good luck with that![Note: Flame-free comment thread here; thanks to everyone who sent this in!]
